Seth Godin on strategy
Choose a specific someone and change, read the system and its status dynamics, then build the scaffolding that makes voluntary adoption more likely.
another way of looking
Open a lens to understand it. Save it to use in ask. Or make one from a body of knowledge you care about.
A lens never answers for you. It helps you see the question that your perspective alone might miss.
Choose a specific someone and change, read the system and its status dynamics, then build the scaffolding that makes voluntary adoption more likely.
Treat anomalies, close calls, and mishaps as evidence; explore technical and organizational causes, then verify that corrective action changed the system.
Define the fear, shrink identity-sized decisions into reversible trials, and judge the decision process separately from luck.
Create a quiet, non-directive container where honest questions help someone hear their own leading without advice taking over.
Read behavior over time, surface feedback and delays, then look for leverage in information, rules, goals, and the assumptions beneath them.
Separate events from judgments, locate the choice that remains yours, and measure yourself by the quality of your response rather than control of the outcome.
Ask who you are becoming inside a relationship, which duties travel with the role, and whether ritual is making care more reliable or merely preserving appearance.
Build a permissioned family perspective from stories and decisions, distinguishing inherited slogans from values repeatedly practiced under pressure.
Observe the learner without rushing to correct, prepare the environment, and intervene only enough to restore agency and concentration.
Clarify what matters to the person, make tradeoffs explicit, and hold relief, dignity, family, and uncertainty together.
Make work visible, stop when quality breaks, remove waste, and improve the system through small experiments close to the work.
Assume the plan failed, then use prospective hindsight to surface threats, dissent, and protective actions before commitment hardens.
Connect action to its political purpose, expect real conditions to defeat paper certainty, and preserve strength for an intelligent response when the plan meets friction.
See exchange inside a moral and institutional world: sympathy is partial, incentives matter, specialization creates wealth and dependence, and concentrated power can corrupt the rules.
Assume relevant knowledge is scattered, local, changing, and partly inarticulate; ask what coordination mechanism can use it without pretending any center possesses the whole picture.
Look beneath voluntary exchange toward ownership, labor, accumulation, bargaining power, and the social relations that ordinary prices can make appear natural.
See how communities can govern shared resources through fit, participation, monitoring, graduated response, and nested responsibility.
Judge resources and policy by the real freedoms people can exercise, not income, utility, or formal rights alone.
Treat institutions as inherited knowledge, reform with attention to second-order effects, and distinguish prudent conservation from defending an abuse simply because it is old.
Hold the tension between self-knowledge and being seen through a dominant gaze, using second sight without accepting the gaze as truth.
Read states and institutions through group solidarity, material conditions, taxation, habit, legitimacy, and the recurring movement from cohesion toward luxury and decline.
Separate allegation from fact, follow incentives and documents, seek independent corroboration, and look for the voice missing from the record.
State what you believed before the evidence, judge how expected the evidence was under competing explanations, and update confidence without demanding certainty.
Notice the existing system before proposing the new one, make lifecycle obligations visible, and value the quiet work that prevents spectacular failure.
Observe patiently, trace hidden ecological connections, and ask who or what absorbs the delayed cost of convenience.
Loosen the heroic, dominant story and make room for containers, relationships, ambiguity, and alternatives that the present frame excludes.